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A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.
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This section concerns the online merchant selling products or services. Whatever amount of time you have been in business, the main thing you must accomplish is getting customers to visit your website. This is where affiliate programs enter the picture. The way it works for the seller of products or services is this: you sign up for an affiliate program, others sign up and place ads for your site somewhere on their site. They send you leads and you pay them for the leads. The wonderful thing about these programs is you only pay for the actual leads from the affiliate. Keep in mind that the person with nothing to sell will want to make money so will work harder to promote you. In this way, you will both benefit.
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